Tuesday, December 8, 2009

A year of listening and learning

2009 has been an amazing year for me personally and professionally.

It has been a year that I have been reminded about the importance of listening (inspired by Vanilla Ice), the amazing resiliance and thirst for learning within research professions (inspired by the record numbers at this years AMSRS Conference and Summer/Winter schools) and I have seen real change in the way information is being communicated and shared (inspired by MC Hammer's performance at UTS Social Media Club http://bit.ly/4yncsA). I will write about my weird allegiances to 80's Rap artists in my new blog that I plan to launch later this month.

2009 has been tough however I have learnt alot, i have turned 40 in style with my family and friends and it has forced me to take control of my career.

to read my full Presidents Point of View in December Research News, here is a link http://bit.ly/91m0uN

Monday, November 16, 2009

Can Market and Social Research deliver the ultimate aphrodisiac?

The AMSRS delivered an outstanding National Conference in October of 2009 in Sydney. Over 600 people interested in marketing, advertising and market and social research from around the world gathered to what became the largest and most successful AMSRS conference ever.

What made it great was that is was very different than the ones before, more stories, more speakers from outside of research and more discussion and different opinions on the future of the research profession.

What made it different I feel is that we are all realising that our profession is changing again and will continue to do so. There are so many opportunities for the profession of research and during the conference it ocurred to me that we have the opportunity to deliver the ultimate aphrodisiac to business and government. Read my November article in Research News to find out more. http://bit.ly/2pPW8N

Friday, October 9, 2009

Welcome to the 'new normal'

Last month the US was reported to be moving out of recession but globally and more importantly in Australia, is it possible that there has been a dramatic and permanent chang ein the way that business and government across the world have started to purchase and use research?

Here is my article from the October's Research News, the 100th edition!


Saturday, September 26, 2009

40 years in the making

I turned 40 this year and one of my personal aims was to become a more powerful and effective presenter. I identified 5-6 conferences across marketing, advertising and research and wanted to have fresh ideas, the best slides and to speak simply and confidently without reference to notes.

Working with @michaelbatistic and @raypoynter i feel that i have achieved most of what I wanted to with my 5 best decks found here:


I presented within Australia and Overseas, at research conferences (AMSRS, ESOMAR Asia Pac, Consumer Insight) and Marketing (Marketing Week) and Advertising (Digitec, The Future FAce of Marketing) conferences. Look out for the next 12 months where I am wanting to explore how we put the marketing back into Market and Social Research.

Sunday, September 6, 2009

Click below to my article today in Research News September 09 which discusses our role in determining the reputation and image of market and social research in Australia.

We need to produce questions and topics that we would be prepared to answer ourselves! I hope you enjoy and please send me your thoughts


Friday, September 4, 2009

This time last week I was taking part in Oxfam TRAILWALKER Sydney 2009 with my team.

The challenge was to complete 100kms of rugged bush trail in less than 48 hours as a team of four. The event is a fundraising challenge. Our team committed to raising at least $5000 to help some of the world's poorest people. Colmar Brunton had 20 teams entering this year’s challenge.

My team included friends Tor, Lou and Adrian and we proudly completed the 100km's in just over 33 hours. It was slower than we planned and trained for however we toughed it out as a team and had a ball at the same time. It was the third time I had completed the walk and I am proud that I have finished 3 times each with my full team of 4.

This year, I learnt alot about teamwork, roles within a team, sticking together, helping each other and appreciating the amazing trail. Each team needs a leader, an organiser, a guide and a joker at times. Over 33 hours, roles within the team can change and each of us need to be flexible enough to switch roles when required. If you ever want to create a life long connection with another, walk 100km with them.

If you would like to find out more or sponsor my team please visit: http://www2.oxfam.org.au/trailwalker/Sydney/team/130

Thursday, August 13, 2009

Research News - August point of view: Lost in translation

Wikipedia informs me that the 2003 film Lost in Translation explores themes of loneliness, alienation, existential ennui and culture shock. I don't admit to being a fan of existential ennui (what is it?) however as we explore this month's Research News theme of PEST (political, economic and social trends), I see both risk and opportunity looming for our profession as we move through the current change cycle. The risk is that we remain somewhat lost in translation to public policy leaders and business leaders; the opportunity is for re-thinking, re-invention and renewal.

for more garble click on http://bit.ly/7KFZP

Tuesday, July 21, 2009

WOW What a Conference Agenda

Maintaining a learning culture and AMSRS Conference 2009

As we tough it out this year, it is reassuring to know that despite the tough economic climate, over one third of the AMSRS membership have already undertaken some form of training or personal development this year via our professional PDP programmes. This is not the case with other professional societies that I have come into contact with lately, so there is clearly a strong learning culture present that will ensure that we keep developing as a research profession in Australia.

If you have not already taken advantage of the early bird rate for Conference 2009 you should do yourself a favour and at least check it out today http://bit.ly/17lJeH.

The National Conference Committee have really thought this one through, with discounts available for QPMR’s, YRG and Operation specific session, a fantastic list of speakers and papers and incorporating for the first time the Asia Pacific Research Conference, which is a stream of winning papers and speakers from Japan, Korea, China and Australia. I am particularly looking forward to listening to Andy Dexter who will be leading the rallying call for seeing recession as a time of re-thinking, re-invention, and renewal. If you have seen a more exciting conference on paper send me the details!

Tuesday, July 7, 2009

The Australian profession being recognised on the world stage

I noticed in the July issue of Research News this article from John Marinopoulos, the aussie ESOMAR council member and managing director of Strategic Intelligence Group.

John represented Australia at last months World Industry Network (WIN) meeting of senior market researchers in Amsterdam. This was hosted by ESOMAR and included participants from over 20 countries.


It is great to see that the World is starting to appreciate the job that has been done in Australia in the areas of quality, being qualified and our professions' attempt to create more client conversations. We now need to ensure that our own members and clients in Australia clearly see the value of QPMR. Stay tuned as there is a plan in place!

Providing Meaning is What Matters

I am hoping that it is meaning that matters most in market and social research. Check out my article on this topic in the July's Research News. http://bit.ly/6RHi1

Monday, June 8, 2009

Encouraging young research champions of the future in Australia

Check out my latest Research News article for June 09 entitled "Giving young researcher's a voice and making them the heroes"


Saturday, May 23, 2009

Nokia is back for me

Yesterday I picked up a new phone - a Nokia E71. It is fantastic and it has been 6-7years since I have had a Nokia. I have had the phone for 24 hours and have worked out 90% of what I need to know.

In the early days of mobile phones I was extremely brand loyal and loved Nokia phones. I would not consider anything else. Somehow i ended up trialing lots of different phones and PDA's, Samsung and HTC mainly, between 2000 to present. I think tried something different because everyone seemed to have a Nokia and it was nice to be a bit different. I was not however really happy with any of these phones.

How things have changed in 2009. When I needed a new phone, i was advised to get a new HTC, IPhone or Blackberry. Something about these phones didn;t feel right for me and I decided to go back to Nokia. Why? I think it is because this phone was not common and every person you see has a blackberry or new Iphone.

So back with Nokia, its a little different than the pack but its a great handset (so far)

Friday, May 15, 2009

Who is tinkering to get the engine right?

I recently read in the UK based RESEARCH magazine that WPP Boss Martin Sorrell, described his groups Insight capability as one of their "engines of growth". Good news for the research profession if he is right which I suspect he is. It will only work however researchers (both part of WPP and everyone else) are able to deliver the insight in an engaging format, suitable for business in 2009 and beyond.

In the same magazine, there was an article titled "Research Skills must evolve with consumers", from the Advertising Research Foundations, Chief Research Officer, Joel Rubinson. He challenged the research industry to learn and incorporate a new set of skills to gain insight from consumers online. Hearing the unexpected and paying attention to the new vocab were mentioned. His view said that insights gathered from Social Media sources need to be merged and integrated with insights gained from more traditional research data collection methods.

We have a big job to do to ensure we are being trained to do this to ensure the growth engine is well tuned. When I look at training being offered by most professional societies now, i see more of the same courses that have been present for 20 years. We need to invest now. Any thoughts on what we can do?

Wednesday, May 6, 2009

Precious Time

check out my May contribution to Research News entitled "Time is precious so stand up for it"


Lets not waste time, there is too much in the world to do, see and experience!

Wednesday, April 22, 2009

99 Design Brief

Hey designers, here's the photos of me I was talking about in the brief. Also here is the banner of Colmar Brunton and it's associated colours.


Aussie Researcher

daily clutter buster

i am finding that it is easier to get responses from senior people or people you see infrequently by using linkedIn vs traditional email (i think it is a facinating fact that we can now refer to email as traditional). why is this so?

Maybe its the spam filter updates!

Could it be that LinkedIn is relatively new for many or are people concerned about getting a poor reputation on LinkedIn or maybe worse, a recommendation rejection? I think many people including me are struggling to keep up with the daily email deluge, holding emails in drafts for later when you have time to think. i deal with 150+ emails a day and probably only 2-3 issues to deal with in linked in.

I am becoming a big fan of linked in, although starting to find the LinkedIn groups contact too frequent. What do you think ?

Check out my April article in Research News, the brilliant monthly magazine of the AMSRS. The article is entitled "The C word that is here to stay"

C of course is for collaboration. I think that when times are tough, collaboration becomes more important than ever. Do you agree?

Friday, March 6, 2009

Will business ever be the same again?

I presented at a AMI breakfast seminar this week, talking about Australian consumer sentiment and its impact on the recession. The key metric in all of this is to track how confident people are in keeping their job. When there is a growing number of people that are most concerned with losing their job, they are more conservative in their spending.


When things level out, which brands will be the ones that win?

What role do you want to play?

See my article in the March 09 Research News.


We all have a job to do right now to talk about the important of investment in market and social research. So what are you doing about it?

Wednesday, February 11, 2009

linkedIn i like it

I have not been sure about LinkedIn for a while now. People ask to connect to me and I always accept, i have been asked to answer short suveys using linked in and it is interesting that you can be linked to people from all around the world. Last month, i contacted on of my contacts and set up a meeting in Sydney. I felt brave but it worked a treat. I was able to schedule a coffee with a really useful contact at reasonably short notice and i am confident it will result in us both receiving business. Barack Obama is the only name i recognise in the top50 linkedIn people - so its not about celebrity or how famous you are. Linked, connection, will it make business easier or less personal?

Monday, February 9, 2009

Reshaping the game in 2009

check out my presidents report for February in Research News.


Let me know if you agree or have a different view

Wednesday, January 28, 2009

Where is the middle ground?

There is so much media and opinion on what 2009 will bring to the business world and unemployment and consumer confidence prove to be key indicators. Inflation in Australia is now down to 3.7%.

The financial media is full of job losses, profit downturns and requests for Boards to be transparent with results. I find it interesting that the marketing and advertising media are talking positive and suggesting that gloom and doom talk in the media creates the downward spiral in confidence. The marketing and advertising media and business/financial media are poles apart right now. Where is the middle ground?