Friday, March 6, 2009

Will business ever be the same again?

I presented at a AMI breakfast seminar this week, talking about Australian consumer sentiment and its impact on the recession. The key metric in all of this is to track how confident people are in keeping their job. When there is a growing number of people that are most concerned with losing their job, they are more conservative in their spending.


When things level out, which brands will be the ones that win?

No comments: