Saturday, September 26, 2009

40 years in the making

I turned 40 this year and one of my personal aims was to become a more powerful and effective presenter. I identified 5-6 conferences across marketing, advertising and research and wanted to have fresh ideas, the best slides and to speak simply and confidently without reference to notes.

Working with @michaelbatistic and @raypoynter i feel that i have achieved most of what I wanted to with my 5 best decks found here:

I presented within Australia and Overseas, at research conferences (AMSRS, ESOMAR Asia Pac, Consumer Insight) and Marketing (Marketing Week) and Advertising (Digitec, The Future FAce of Marketing) conferences. Look out for the next 12 months where I am wanting to explore how we put the marketing back into Market and Social Research.

Sunday, September 6, 2009

Click below to my article today in Research News September 09 which discusses our role in determining the reputation and image of market and social research in Australia.

We need to produce questions and topics that we would be prepared to answer ourselves! I hope you enjoy and please send me your thoughts

Friday, September 4, 2009

This time last week I was taking part in Oxfam TRAILWALKER Sydney 2009 with my team.

The challenge was to complete 100kms of rugged bush trail in less than 48 hours as a team of four. The event is a fundraising challenge. Our team committed to raising at least $5000 to help some of the world's poorest people. Colmar Brunton had 20 teams entering this year’s challenge.

My team included friends Tor, Lou and Adrian and we proudly completed the 100km's in just over 33 hours. It was slower than we planned and trained for however we toughed it out as a team and had a ball at the same time. It was the third time I had completed the walk and I am proud that I have finished 3 times each with my full team of 4.

This year, I learnt alot about teamwork, roles within a team, sticking together, helping each other and appreciating the amazing trail. Each team needs a leader, an organiser, a guide and a joker at times. Over 33 hours, roles within the team can change and each of us need to be flexible enough to switch roles when required. If you ever want to create a life long connection with another, walk 100km with them.

If you would like to find out more or sponsor my team please visit: