I presented at a AMI breakfast seminar this week, talking about Australian consumer sentiment and its impact on the recession. The key metric in all of this is to track how confident people are in keeping their job. When there is a growing number of people that are most concerned with losing their job, they are more conservative in their spending.
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When things level out, which brands will be the ones that win?
Friday, March 6, 2009
What role do you want to play?
See my article in the March 09 Research News.
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We all have a job to do right now to talk about the important of investment in market and social research. So what are you doing about it?
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We all have a job to do right now to talk about the important of investment in market and social research. So what are you doing about it?
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