Tuesday, July 21, 2009

WOW What a Conference Agenda

Maintaining a learning culture and AMSRS Conference 2009

As we tough it out this year, it is reassuring to know that despite the tough economic climate, over one third of the AMSRS membership have already undertaken some form of training or personal development this year via our professional PDP programmes. This is not the case with other professional societies that I have come into contact with lately, so there is clearly a strong learning culture present that will ensure that we keep developing as a research profession in Australia.

If you have not already taken advantage of the early bird rate for Conference 2009 you should do yourself a favour and at least check it out today http://bit.ly/17lJeH.

The National Conference Committee have really thought this one through, with discounts available for QPMR’s, YRG and Operation specific session, a fantastic list of speakers and papers and incorporating for the first time the Asia Pacific Research Conference, which is a stream of winning papers and speakers from Japan, Korea, China and Australia. I am particularly looking forward to listening to Andy Dexter who will be leading the rallying call for seeing recession as a time of re-thinking, re-invention, and renewal. If you have seen a more exciting conference on paper send me the details!

Tuesday, July 7, 2009

The Australian profession being recognised on the world stage

I noticed in the July issue of Research News this article from John Marinopoulos, the aussie ESOMAR council member and managing director of Strategic Intelligence Group.

John represented Australia at last months World Industry Network (WIN) meeting of senior market researchers in Amsterdam. This was hosted by ESOMAR and included participants from over 20 countries.


It is great to see that the World is starting to appreciate the job that has been done in Australia in the areas of quality, being qualified and our professions' attempt to create more client conversations. We now need to ensure that our own members and clients in Australia clearly see the value of QPMR. Stay tuned as there is a plan in place!

Providing Meaning is What Matters

I am hoping that it is meaning that matters most in market and social research. Check out my article on this topic in the July's Research News. http://bit.ly/6RHi1