Monday, November 16, 2009

Can Market and Social Research deliver the ultimate aphrodisiac?

The AMSRS delivered an outstanding National Conference in October of 2009 in Sydney. Over 600 people interested in marketing, advertising and market and social research from around the world gathered to what became the largest and most successful AMSRS conference ever.

What made it great was that is was very different than the ones before, more stories, more speakers from outside of research and more discussion and different opinions on the future of the research profession.

What made it different I feel is that we are all realising that our profession is changing again and will continue to do so. There are so many opportunities for the profession of research and during the conference it ocurred to me that we have the opportunity to deliver the ultimate aphrodisiac to business and government. Read my November article in Research News to find out more.