There is so much media and opinion on what 2009 will bring to the business world and unemployment and consumer confidence prove to be key indicators. Inflation in Australia is now down to 3.7%.
The financial media is full of job losses, profit downturns and requests for Boards to be transparent with results. I find it interesting that the marketing and advertising media are talking positive and suggesting that gloom and doom talk in the media creates the downward spiral in confidence. The marketing and advertising media and business/financial media are poles apart right now. Where is the middle ground?